Insights
Why you need to start sending transactional emails
You have a growing pool of users and sales. How do you keep them with you?
You have a growing pool of users and sales. How do you keep them with you?
You have a growing pool of users and sales. How do you keep them with you?
Recently, our team started an initiative with our early users. They are all growing a lot faster than they can keep up with. So we decided to work on helping them engage with their customers through transactional emails and SMS. The most effective way to keep the customers by your side.
Different from marketing emails, transactional emails are sent based on the actions of a user. They tend to include data and personalized content.
Before we dive in, let’s look into why we should start sending transactional emails.
- 20% more effective at converting users than general marketing activities
- Open rates: around 60%-80% as opposed to 20% for general marketing emails
- Click-through rates: 10-20%
We have now established that transactional emails are crucial for revenue and growth. We come across countless mailing solutions, but the core problems remain unsolved.
Here’s a list of the most popular emails being sent through Outcode:
How does it work?
It's straightforward to send transactional emails through Outcode. You can see your internal customer data in on excel-like page and send emails by clicking the buttons on the right.
That’s it! Sending emails at the right time to the right people will generate more revenue and customers.
If you are not sending transactional emails yet and want to get started, you know where to find us!